Sulin Lau

Regional Head of Brand and Marketing - Mobility, Deliveries, Fintech, B2B, Grab, Singapore<div class="lang-sesion">*English Session</div><p>Growing in one country is tough. Growing across many—without losing who you are—is even tougher. <p>How did Grab go from a tiny storeroom startup to becoming a Superapp embedded in the daily lives of millions across Asia? <p>In this high-energy session, Sulin Lau takes you behind the scenes of Grab’s regional growth journey—powered not just by tech or investment, but by a “next-door neighbor” strategy that speaks to the heart of each local market. <p>✨ What you’ll take away:<br> • Proven strategies for cross-country expansion without diluting your brand<br> • Real-world hyperlocal branding cases from Grab’s playbook<br> • Mindset shifts for building a Superapp tailored to different cultures<p> If you’re looking to scale beyond borders and stay true to your roots—this is the session you absolutely can’t miss.