By Krating Poonpol Group Chairman -- KBTG (KASIKORN Business - Technology Group)
11:35 - 12:15
Industry Case - FMCG
How FMCG driving impact at scale from Data & AI excellence in Marketing Tech operation and Business growth
By Nidarat Urailertprasert SEA Home Care Data Strategy Lead & Data Head for Thailand, MYSG, MCL -- Unilever
12:20 - 13:20
Lunch time!
13:20 - 13:50
Knowledge Expert Sharing
Loyalty without Loyalty : How powerful platform helps brands engage with customers and grow exponentially - a lesson from Thailand Leading CRM & Digital Engagement Platform
By Michael Chen Chief Executive Officer & Co-Founder -- Buzzebees
13:55 - 14:25
Brand Case - OR
Intelligence CRM : How OR Success in Transforming Customer Experience with CRM
By Pochara Arayakarnkul Chief Executive Officer -- Bluebik Group, Wison Suntharachan Senior Executive Vice President, Corporate Strategy and Sustainability -- PTT Oil and Retail Business, Panthep Nilasinthop Chief Customer Officer -- Siam Piwat (Moderator)
The Experience of ChatGPT in Marketing - How Generative AI in Marketing Campaign can Make your Marketing more Effective and Boost your Growth
By Petch Paniangvait Marketing Director -- SAHA PATHANAPIBUL, Pimpicha Utsahajit Executive Director -- ขายหัวเราะ (Vithita Group), Sompat Trisadikun Chief Creative Officer -- The Leo Burnett Group Thailand / Publicis Groupe Thailand, Sorada Sonprasit Chief Executive Officer -- Publicis Groupe (Moderator)
17:35 - 18:15
Experts Panel Discussion
Pain Points and Gain Points in the Marketing Tech World - What next for MarTech? The True Value and pains of Marketing Automation, Personalization and Customer Experiences and how to make it works?
By Rachapol Vongchatchainont Head of CRM & Retention , Central Department Store -- Central Retail, Apirada Benchakaranee Chief Executive Officer Customer Experience Management -- dentsu International Thailand, Nuntaporn Tangcharoensiri Deputy Chief Head of Retail Customer Engagement & Experience -- TMB Thanachart Bank (ttb), Vee Sirasoontorn Co-founder & Chief Executive Officer -- PRIMO (Moderator)
Transformational for the Future : How Can Marketing Leaders Take Charge of Digital Transformation Strategy and What are Top Transformative Priority Actions to Take in 1-3 Years Ahead