สิ้นสุดการรอคอยกับการประกาศผลรางวัลของเทศกาลประกวดโฆษณาอันยิ่งใหญ่ Spikes Asia 2021 ที่จัดขึ้น ณ ประเทศสิงคโปร์ ซึ่งปีนี้ผลงานโฆษณาจากประเทศไทยของเรายังคงฟอร์มดี สามารถกวาดรางวัลกลับมาบ้านถึง 13 ประเภทรางวัล จากทั้งหมด 26 ประเภท
และโฉมหน้าผลงานโฆษณาไทยที่ชนะรางวัล Grand Prix และรางวัลอื่นๆ ในหมวดต่าง ๆ มีดังต่อไปนี้
Special Awards 2021
Spikes Palm Award
Agency: FACTORY01
Brand Experience & Activation
GRAND PRIX
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND
GOLD
# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
# C07 Customer Acquisition & Retention
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND
BRONZE
# A01 Fast Moving Consumer Goods
Title: THE SECRET SUPPORTER
Brand: DUTCH MILL GROUP
Product / Service: DUTCH MILL
Agency: CJ WORX Bangkok
# D02 Use of Mobile & Devices
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK
Creative eCommerce
BRONZE
# C08 Market Disruption
Title: DESTINATION MENU
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK
Digital
BRONZE
# E03 Innovative use of Community
Title: THE SECRET SUPPORTER
Brand: DUTCH MILL GROUP
Product / Service: DUTCH MILL
Agency: CJ WORX Bangkok, THAILAND
Direct
GOLD
# E01 Acquisition & Retention
Title: DESTINATION MENU
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND
BRONZE
# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK, THAILAND
Entertainment
GOLD
# A01 Fiction & Non-Fiction Film: Up to 5 minutes
Title: MAEPRANOM
Brand: PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD
Product / Service: MAEPRANOM CHILLI SAUCE
Agency: SOUR BANGKOK
SILVER
# A02 Fiction & Non-Fiction Film: 5-30 minutes
Title: 6 TAKES OF DRAMA
Brand: DHOSPAAK CO., LTD.
Product / Service: KULOV
Agency: GREYNJ UNITED Bangkok
BRONZE
# A01 Fiction & Non-Fiction Film: Up to 5 minutes
Title: SHOP UNFRIEND
Brand: CENTRAL DEPARTMENT STORE
Product / Service: CENTRAL MIDNIGHT SALE
Agency: WOLF BANGKOK
Film
GRAND PRIX
Title: SHOP UNFRIEND
Brand: CENTRAL DEPARTMENT STORE
Product / Service: CENTRAL MIDNIGHT SALE
Agency: WOLF BANGKOK, THAILAND
GOLD
# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
Title: SHOP UNFRIEND
Brand: CENTRAL DEPARTMENT STORE
Product / Service: CENTRAL MIDNIGHT SALE
Agency: WOLF BANGKOK
# B04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
Title: SHOP UNFRIEND
Brand: CENTRAL DEPARTMENT STORE
Product / Service: CENTRAL MIDNIGHT SALE
Agency: WOLF BANGKOK
SILVER
# A06 Consumer Services / Business to Business
# B06 Consumer Services / Business to Business
Title: MY GOAL
Brand: TMB BANK PUBLIC COMPANY LIMITED
Product / Service: ME BY TMB
Agency: OGILVY Bangkok
BRONZE
# B06 Consumer Services / Business to Business
Title: CONCENTRATION
Brand: KASIKORN LINE
Product / Service: LINE BK
Agency: GREYNJ UNITED Bangkok
Healthcare
SILVER
# B02 Non-profit / Foundation-led Education & Awareness
Title: LESSSALT
Brand: THAI HEALTH PROMOTION FOUNDATION
Product / Service: THAI HEALTH PROMOTION FOUNDATION
Agency: CJ WORX Bangkok
BRONZE
# B01 Brand-led Education & Awareness
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK
Industry Craft
BRONZE
# C04 Packaging Design
Title: KISS 3
Brand: MCDONALD’S
Product / Service: BURGER
Agency: TBWA\THAILAND Bangkok, THAILAND
Media
SILVER
# B04 Use of Ambient Media: Small Scale
Title: LESSSALT
Brand: THAI HEALTH PROMOTION FOUNDATION
Product / Service: THAI HEALTH PROMOTION FOUNDATION
Agency: CJ WORX Bangkok
Mobile
GRAND PRIX
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK
GOLD
# A01 Activation by Location
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK
BRONZE
# B02 Mobile Apps
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK
PR
BRONZE
# A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
Title: STAY HOME MILES EXCHANGE
Brand: THAI AIRWAYS
Product / Service: THAI AIRWAYS
Agency: WUNDERMAN THOMPSON BANGKOK
Young Spikes
SILVER
Agency: The Leo Burnett Group
