สุดยอดงานโฆษณาระดับโลก ปี 2011-2012

สุดยอดผลงานโฆษณาแห่งปีประเภท Film,Film Craft—the TV และ Web-film ที่ได้รางวัล Grand Prix ในปี 2011 – 2012 จาก Cannes Lions ซึ่งเป็นผลงานที่ผ่านการพูดถึงจากสื่อมากมาย รวมถึงทุกงานประกาศรางวัลโฆษณาจะต้องนำวิดีโอเหล่านี้มาเปิดดูกันอีกครั้งในงาน

1. Chipotle “Back to the Start” – 7,385,738 views

httpv://youtu.be/aMfSGt6rHos

Agency: Creative Artists Agency, Los Angeles
Production Company: Nexus Productions, London
Country: USA
Lions Won: Film Grand Prix, Branded Content Grand Prix, Film Craft Silver Lion

2. Canal+ “The Bear” – 290,627 views

httpv://youtu.be/OWOeEqyD_gM

Agency: BETC, Paris
Production Company: Soixante Quinze, Paris
Country: France
Lions Won: Film Craft Grand Prix, Film Craft Gold Lion, Film Craft Gold Lion, Film Craft Gold Lion, Film Gold Lion, Film Craft Silver Lion

3. The Guardian “Three Little Pigs” – 1,738,501 views

httpv://youtu.be/vDGrfhJH1P4

Agency: BBH, London
Production Company: Rattling Stick, London
Country: United Kingdom
Lions Won: Film Gold Lion, Film Craft Gold Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion

4. Procter & Gamble “Best Job” –

httpv://youtu.be/NScs_qX20kk

Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Anonymous Content, Culver City
Country: USA
Lions Won: Film Gold Lion, Film Craft Gold Lion, Film Craft Silver Lion, Film Craft Silver Lion, Film Craft Silver Lion

5. Lurpak Butter “Rainbow” – 293,143 views

httpv://youtu.be/MspN-CBOTaw

Agency: Wieden + Kennedy, London
Production Company: Blink Productions, London
Country: United Kingdom
Lions Won: Film Craft Gold Lion, Film Craft Gold Lion Film Bronze Lion

6. DirecTV campaign –

httpv://youtu.be/k2ZYIdmdx14

Six spots honored: “Platoon,” “Roadside Ditch,” “Stray Animal,” “Dog Collar,” “Wig Shop,” “House”
Agency: Grey, New York
Production Company: MJZ, Los Angeles
Country: USA
Lions Won: Film Gold Lion, Film Craft Bronze Lion

7. Coordown Onlus campaign – 31,692 views

httpv://youtu.be/cUe_efqCoio

Five spots honored: “Cartasi For Integration Day,” “Illy For Integration Day,” “Pampers For Integration Day,” “Averna For Integration Day,” “Toyota For Integration Day”
Agency: Saatchi & Saatchi, Milan
Production Company: Akita Film, Milan
Country: Italy
Lions Won: Film Gold Lion

8. Doritos “Dip Desperado” – 242,112 views

httpv://youtu.be/9yjjAaT4u_U

Agency: Abbott Mead Vickers BBDO, London
Production Company: Independent, London
Country: United Kingdom
Lions Won: Film Gold Lion, Film Craft Bronze Lion

9. Hahn SuperDry “Super In. Super Out” – 1,594,474 views

httpv://youtu.be/uNQa5HCUYCQ

Agency: Publicis Mojo, Sydney
Production Company: MJZ, Los Angeles
Country: Australia
Lions Won: Film Gold Lion

10. BGH Air Conditioners campaign – 195,764 views

httpv://youtu.be/wCO2bc5OzcM

Three spots honored: “Dads In Briefs,” “Friends,” “No Signal”
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Production Company: Primo, Buenos Aires
Country: Argentina
Lions Won: Film Gold Lion

11. Peres Center For Peace “Blood Relations” – 20,465 views

httpv://youtu.be/Oz4hmJfgDEo

Agency: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Production Company: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan
Country: Israel
Lions Won: Film Gold Lion