Adman Awards & Symposium ปีนี้ จัดขึ้นภายใต้ธีม “Something Will Never Change” มีผลงานส่งเข้าประกวดถึง 957 ชิ้นงานด้วยกัน ซึ่งในบทความนี้ ทาง Marketing Oops ได้รวบรวมผลงานที่ได้รางวัลในหมวดDesign,Radio, Print, OOH , PR, Branded Content และ Promo & Activation ประจำปี 2016 มาให้ท่านผู้อ่านได้รับชมกัน สำหรับรางวัลในหมวด Best Award ในปีนี้มีเพียงชิ้นงานเดียวที่ได้ไปนั่นคือ “The Epic Sleep” จาก Agency MONDAY ที่คว้ารางวัล “Best of Print & Out of Home” ไปได้ ส่วนจะชิ้นงานอื่นๆจะได้รางวัลอะไรกันบ้างนั้น เลื่อนไปดูพร้อมๆกันเลยครับผม
Design
Gold Awarded
httpv://www.youtube.com/watch?v=qs8yqcrqo1s
Title : Behind the leather
Brand/Service : PETA Asia
Company Entering : Ogilvy Group Thailand
Category: Fiction : Brand Installation & Exhibition Design
Silver Awarded
httpv://www.youtube.com/watch?v=fHsXNOiEFJM
Title : The Long-Lasting Uniform
Brand/Service : Hygiene
Company Entering : BBDO Bangkok LTD
Category: Fiction : Product Design
httpv://www.youtube.com/watch?v=jWkkRL4uhNA
Title : Touchable Ink
Brand/Service : Touchable Ink, Samsung
Company Entering : J. Walter Thompson Bangkok
Category: Product Design
Title : Tree 1
Brand/Service : Seub Nakhasathien Foundation
Company Entering : Ogilvy Group Thailand
Category : Illustration For Graphic Design
Radio
Silver Awarded
Title :พี่เลี้ยงเด็ก, ธีรศักดิ์
Brand/Service : Rittec
Company Entering : MONDAY
Category : Radio Spot For Products & Services
Print& Out of Home
Best Awarded
Title : The Epic Sleep
Brand/Service : Arabus 3 in 1
Company Entering : MONDAY
Category : Best of Print & Out Of Home
Gold Awarded
Title : The Epic Sleep
Brand/Service : Arabus 3 in 1
Company Entering : MONDAY
Category : Poster, Food & Beverage
httpv://www.youtube.com/watch?v=qs8yqcrqo1s
Title : Behind the leather
Brand/Service : PETA Asia
Company Entering : Ogilvy Group Thailand
Category : Guerilla Marketing (Set of Execution Start From 1 Piece)
Silver Awarded
Title : One Cut Kills All
Brand/Service : Seub Nakhasathien Foundation
Company Entering : Ogilvy Group Thailand
Category : Poster, Public Service Message And Cause Appeals
httpv://www.youtube.com/watch?v=3hs_rJBHwFY
Title : Artquarium
Brand/Service : Hi-Jet Paper
Company Entering : Ogilvy Group Thailand
Category : Point Of Purchase (POP)
Title : Loving The Night
Brand/Service : McDonald’s
Company Entering : TBWA\THAILAND
Category : Fast Food Outlets, Restaurants, Retail Stores
Branded Content & Entertainment
Gold Awarded
httpv://www.youtube.com/watch?v=ObTB8DZHR4U
Title :The Break-Up
Brand/Service : Nautilus Tuna Spread
Company Entering : GreynJ United
Category : Fiction : Series Or Film
Silver Awarded
httpv://www.youtube.com/watch?v=xoM6qgHwrP4
Title :Thank you for sharing
Brand/Service : Dtac
Company Entering : The Leo Burnett Group Thailand
Category : Fiction : Series Or Film
httpv://www.youtube.com/watch?v=F7pSQ-0Yf-U
Title : Pad Thai
Brand/Service : Tourism Authority of Thailand
Company Entering : The Leo Burnett Group Thailand
Category : Non-Fiction : Series Or Film, Original Branded Digital Or Social Media
httpv://www.youtube.com/watch?v=52MHT_cmx5g
Title : SAFE & SOUND Music Player
Brand/Service : Road Safety Campaign
Company Entering : BBDO Bangkok LTD
Category : Original Branded Digital Or Social Media
Public Relation
Gold Awarded
httpv://www.youtube.com/watch?v=35KMITtGcHg
Title :Message From Sugarcane
Brand/Service : Mitr Phol Energy Business
Company Entering : CJWORX
Category : Corporate Communication & Reputation Management
httpv://www.youtube.com/watch?v=xoM6qgHwrP4
Title :Thank you for sharing
Brand/Service : Dtac
Company Entering : The Leo Burnett Group Thailand
Category : Corporate Responsibility (CSR)
httpv://www.youtube.com/watch?v=AyZcgEpNm-Q
Title :พินัยกรรมอวัยวะ
Brand/Service : The Thai Red Cross Organ Donation Centre/Organ Donation Centre
Company Entering : Choojai and Friends
Category : Charities, Public Health, Safety & Awareness Messages
Silver Awarded
httpv://www.youtube.com/watch?v=aLeXCyRUCiY
Title :อีก 100 ปี ก็จะแต่งกับเธอคนเดิม
Brand/Service : รายการwedding
Company Entering : Choojai and Friends
Category : Use Of Digitals & Social in a PR Campaign
httpv://www.youtube.com/watch?v=N5GoaNPWXFw
Title :ประกาศคนหายหน้าเหมือน
Brand/Service : ศูนย์ข้อมูลคนหาย มูลนิธิกระจกเงา
Company Entering : BBDO BANGKOK LTD
Category : Celebrity Endorsement
httpv://www.youtube.com/watch?v=3dGyPoOq910
Title : museum of Thai corruption
Brand/Service : ACT Anti-corruption organization of thailand
Company Entering : Choojai and Friends
Category : Corporate Communication & Reputation Management
httpv://www.youtube.com/watch?v=xoM6qgHwrP4
Title :Thank you for sharing
Brand/Service : Dtac
Company Entering : The Leo Burnett Group Thailand
Category : Use Of Digital & Social in a PR Campaign
Promo & Activation
Gold Awarded
httpv://www.youtube.com/watch?v=F7pSQ-0Yf-U
Title :Pad Thai
Brand/Service : Tourism Authority of Thailand
Company Entering : The Leo Burnett Group Thailand
Category : Corporate Image & Communication
httpv://www.youtube.com/watch?v=eFINo1p5XJc
Title :Forward The Cure
Brand/Service : Uhmpang Hospital Foundation
Company Entering : The Leo Burnett Group Thailand
Category : Charities, Public Health, Safety & Awareness Messages
Silver Awarded
httpv://www.youtube.com/watch?v=BwcSUoOXJ7w
Title :ของดี…ใครก็มีได้
Brand/Service : Homepro Expo
Company Entering : BBDO BANGKOK LTD
Category : Promotional Events & Stunts/Live Shows/Concerts/Festivals
httpv://www.youtube.com/watch?v=3dGyPoOq910
Title :Museum of Thai corruption
Brand/Service : ACT Anti-corruption organization of thailand
Company Entering : Choojai and Friends
Category : Exhibitions And Installations
httpv://www.youtube.com/watch?v=eFINo1p5XJc
Title :Forward The Cure
Brand/Service : Uhmpang Hospital Foundation
Company Entering : The Leo Burnett Group Thailand
Category : Merchandising/In-Store Marketting
httpv://www.youtube.com/watch?v=F7pSQ-0Yf-U
Title :Pad Thai
Brand/Service : Tourism Authority of Thailand
Company Entering : The Leo Burnett Group Thailand
Category : Use Of Broadcast in a Promotional Campaign
httpv://www.youtube.com/watch?v=N5GoaNPWXFw
Title :ประกาศคนหายหน้าเหมือน
Brand/Service : ศูนย์ข้อมูลคนหาย มูลนิธิกระจกเงา
Company Entering : BBDO BANGKOK LTD
Category : Use Of Social Platform(s) in a Promotional Campaign