Adman Awards & Symposium ปีนี้ จัดขึ้นภายใต้ธีม “Something Will Never Change” มีผลงานส่งเข้าประกวดถึง 957 ชิ้นงานด้วยกัน ซึ่งในบทความนี้ ทาง Marketing Oops ได้รวบรวมผลงานที่ได้รางวัลในหมวด Digital, Mobile, Innovative, Film, Media, Direct และ Ad that works ประจำปี 2016 มาให้ท่านผู้อ่านได้รับชมกัน ส่วนจะมีชิ้นงานไหนได้รางวัลอะไรกันบ้างนั้น เลื่อนไปดูกันเลยครับผม
Digital & Interactive media
Gold Awarded
httpv://www.youtube.com/watch?v=N5GoaNPWXFw
Title :ประกาศคนหายหน้าเหมือน
Brand/Service : ศูนย์ข้อมูลคนหาย มูลนิธิกระจกเงา
Company Entering :BBDO Bangkok LTD
Category:Influencer/Talent
Silver Awarded
https://www.youtube.com/watch?v=_9qNEJljKuQ
Title :I-JU วัสดุก่อสร้าง
Brand/Service :Builk
Company Entering : กลักฟิล์ม
Category:Content Placement
httpv://www.youtube.com/watch?v=F7pSQ-0Yf-U
Title :Pad Thai
Brand/Service :Tourism Authority of Thailand
Company Entering : The Leo Burnett Group
Category: Best Use of Online Video
Innovative idea
Gold Awarded
httpv://www.youtube.com/watch?v=jWkkRL4uhNA
Title :Touchable Ink
Brand/Service : Samsung Touchable Ink
Company Entering : J. Walter Thompson Bangkok
Category: Innovative Idea
Film
Gold Awarded
httpv://www.youtube.com/watch?v=AyZcgEpNm-Q
Title :พินัยกรรมอวัยวะ
Brand/Service : The Thai Red Cross Organ Donation Centre/Organ Donation Centre
Company Entering : Choojai and Friends
Category: Charities, Public Health & Safety, Public Awareness Messages
Silver Awarded
httpv://www.youtube.com/watch?v=fDKbIU2HsWA
Title :Boxing
Brand/Service : Easy Buy
Company Entering : The Leo Burnett Group Thailand
Category: Banking, Investment, Insurance, Property Development
httpv://www.youtube.com/watch?v=q7Y56M5_B8g
httpv://www.youtube.com/watch?v=NsHRiLVFCM0
Title :CCTV, Tablet
Brand/Service : Advice/IT gadgets provider
Company Entering : Choojai and Friends
Category: Fast Food Outlets, Restaurants, Retail Stores
Title : Speed blinds you
Brand/Service : Thai Health Promotion Foundation
Company Entering : BBDO Bangkok LTD
Category: Public Service Message And Cause Appeals
httpv://www.youtube.com/watch?v=Co5_JQiEwsY
Title : 24 Hours 7 Days Danger
Brand/Service : Oriental Princess
Company Entering : J. Walter Thompson Bangkok
Category: Fast Moving Consumer Goods
httpv://www.youtube.com/watch?v=2-ij614UcLs
Title :Aoi The Series
Brand/Service : Eversense
Company Entering : Ogilvy Group Thailand
Category: Fast Moving Consumer Goods
httpv://www.youtube.com/watch?v=OKUh-Xq9QTQ
Title :Loop Breaker
Brand/Service : Mercedes-Benz-Electric Driving
Company Entering : BBDO Bangkok LTD
Category: Cars & Automotive Products & Services
httpv://www.youtube.com/watch?v=i97I3KIsAZI
Title :The Only One
Brand/Service : The 1 Card
Company Entering : Yell Advertising
Category: Financial Products & Services, Banking, Investment, Insurance, Property Development, Commercial Public Services, Business Products & Services
httpv://www.youtube.com/watch?v=TdkwTnitB9U
Title :Power of Connections
Brand/Service : K-SME
Company Entering : McCann Worldgroup
Category: Financial Products & Services, Banking, Investment, Insurance, Property Development, Commercial Public Services, Business Products & Services
httpv://www.youtube.com/watch?v=go0Dxelc-LU
Title :Ploy The Fighter
Brand/Service : Kiatnakin Bank
Company Entering : Ogilvy Group Thailand
Category: Financial Products & Services, Banking, Investment, Insurance, Property Development, Commercial Public Services, Business Products & Services
httpv://www.youtube.com/watch?v=xoM6qgHwrP4
Title :Thank you for sharing
Brand/Service : Dtac
Company Entering : The Leo Burnett Group Thailand
Category: Charities, Public Health & Safety, Public Awareness Messages
Media
Gold Awarded
httpv://www.youtube.com/watch?v=N5GoaNPWXFw
Title :ประกาศคนหายหน้าเหมือน
Brand/Service : ศูนย์ข้อมูลคนหาย มูลนิธิกระจกเงา
Company Entering : BBDO Bangkok LTD
Category: Best Use of Non-Traditional Media (Out of Home/Ambient)
Silver Awarded
httpv://www.youtube.com/watch?v=Yd6AB3Gbk2s
Title :MotoRepellent
Brand/Service : MotoRepellent
Company Entering : BBDO Bangkok LTD
Category: Best Use of Non-Traditional Media (Out of Home/Ambient)
httpv://www.youtube.com/watch?v=eFINo1p5XJc
Title : Forward the Cure
Brand/Service : Uhmpang Hospital Foundation
Company Entering : The Leo Burnett Group Thailand
Category: Best Use of Non-Traditional Media (Out of Home/Ambient)
httpv://www.youtube.com/watch?v=ObTB8DZHR4U
Title : The Break-Up
Brand/Service : Nautilus Tuna Spread
Company Entering : GreynJ United
Category: Best use of Digital Media
httpv://www.youtube.com/watch?v=N5GoaNPWXFw
Title :ประกาศคนหายหน้าเหมือน
Brand/Service : ศูนย์ข้อมูลคนหาย มูลนิธิกระจกเงา
Company Entering : BBDO Bangkok LTD
Category: Best use of Digital Media
Direct Marketing
Gold Awarded
httpv://www.youtube.com/watch?v=eFINo1p5XJc
Title :Forward The Cure
Brand/Service :Uhmpang Hospital Foundation
Company Entering : The Leo Burnett Group Thailand
Category: Best Use of Mailing : Flat & Dimensional Direct Mail , Best Use Of Charities, Public Health, Safety & Awareness Messages
httpv://www.youtube.com/watch?v=F7pSQ-0Yf-U
Title : Pad Thai
Brand/Service : Tourism Authority of Thailand
Company Entering : The Leo Burnett Group Thailand
Category: Best Use of Corporate Image & Communication
Silver Awarded
Title : Kelly Monthly Rescue
Brand/Service : KBank Live
Company Entering : Dentsu (Thailand) LTD
Category: Best Use Of Mobile Platform : Mobile Marketing
httpv://www.youtube.com/watch?v=52MHT_cmx5g
Title : Safe & Sound Music Player
Brand/Service : Road Safety Campaign
Company Entering : BBDO Bangkok LTD
Category: Best Use Of Mobile Platform : Mobile Marketing, Best Use Of Charities, Public Health, Safety & Awareness Messages
httpv://www.youtube.com/watch?v=2KSBVm-UxJY
Title : Welcome Sound
Brand/Service : The Foundation For The Deaf Under The Royal Patronage Of her Majesty
Company Entering : Choojai and Friends
Category: Best Use of Social Platform: Social Media & Viral Marketing
httpv://www.youtube.com/watch?v=F7pSQ-0Yf-U
Title : Pad Thai
Brand/Service : Tourism Authority of Thailand
Company Entering : The Leo Burnett Group Thailand
Category: Best Use of Social Platform: Social Media & Viral Marketing
Ad That Works
Silver Awarded
httpv://www.youtube.com/watch?v=N5GoaNPWXFw
Title :ประกาศคนหายหน้าเหมือน
Brand/Service : ศูนย์ข้อมูลคนหาย มูลนิธิกระจกเงา
Company Entering : BBDO Bangkok LTD
Category: Ad that Works (Effective Communication)